ROMANTISIZING YOUR EVERYDAY SPEND WITH VISA
A regional 360 campaign about turning mundane, everyday situations into your very own movie plot.
The campaign highlights one relatable human truth — everyone has experienced a “movie moment” when the right song hits, in a cab home from the airport while looking at the raindrops trickle down the window.
Born out of this social insight, we used the data to spearhead our campaign deliverables across different touchpoints.
We started from social and discovered MAIN CHARACTER ENERGY IS AN EVERYDAY MOMENT
WE TOOK TO SOCIAL TO CREATIVE-TEST - FILM SCENES IN EVERYDAY MOMENTS
Then, We crafted Key visuals based on the cumulative data gathered — where genres segmented the different target audiences
We created 2 films scenarios that would resonate with our cohorts, even if they’re from different markets
we took it back to social and optimized #maincharacterENERGY on tiktok
Client: Visa
Agency: VaynerMedia APAC
Creative Directors: Mae Ong, Candice Chhoa
Art: Azlan Tengku
Copy: Emillio Rodrigues
Creators: Ziwei Koh, Eileen Wong