Visa Travel Campaign 2.0

MAIN CHARACTER TRAVEL WITH VISA

Visa processes more transactions than any other company. Nothing stops us from getting you one step closer to your main character travel dream. Whether that’s sipping cocktails at a low-key beach bar or a fancy 5-star indulgence, you will be the main character of your travel journey. You’ll pay for what you want, when you want it - trusting that Visa is actively protecting each transaction you make.

Arriving at our strategic territory and opportunity, Travel is a major plot point in the lives of our main character consumers and the know it’s their story to tell.

Main Character Energy has evolved into showcasing memorable “plot moments” in life, of which travel is a vital and enduring theme in the series. A perfect travel plot requires a partner working behind-the-scenes to ensure seamless execution:

Visa is the unsung hero, with unparalleled acceptance and security, supporting you in bringing your desired main character travel story to life!

We established our narrative with 2 short films

On social, we created peaks in conversations across different travel phases

Client: Visa

Agency: VaynerMedia APAC

Creative Directors: Mae Ong, Candice Chhoa

Art: Azlan Tengku

Copy: Emillio Rodrigues

Creators: Eileen Wong

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Everyday spend, romanticised.

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Doritos on your #FYP