Less like photographs, more like memories.
A memory-centric approach to wedding photography.
Love Me Tender was built by 5 creatives who wanted to pursue creativity in their own terms. It was also a litmus test - to build a brand from scratch and really see if our advertising minds are as good as we think it is - without hiding behind a big network, can we really make bread out of this?Fast forward, 10 years later, we’ve grown wiser, left our creative egos aside and built a little something we could be proud of.
I want to share with you our philosophy, and how we’ve evolved our brand presence — all with zero paid media spent.
Most of wedding photography is performative in nature.
Everything is pretty.
Everything is posed.
Everything feels pretentious.
What if… Wedding photographs are frames from actual lived experiences.
Anti-aesthetic turns into genuine memories.
something so human will naturally attract other human beings. 
100 percent organic growth, zero paid media spent — We built our philosophy around a simple human truth; people are naturally attracted to what is human. The photographs are just a byproduct of real life unraveling.
Creative Director: Sirhan Hazicky
Art Director: Azlan Tengku
Artists: Zulfika R, Bernard Lim, Rahimi Rashid