Nike: chamber of rituals
Transforming a store into an activation campaign around the rituals of footballing fandom in lieu of Nike’s global X2 collection launch. The activation features aura readings, lucky seals, kopitiam-style commentary, vintage football shirts and trash talk battles.
Discover your Fortune
Guests are greeted with an interactive fortune scanner where they will discover their fortune type as they enter the Chamber of Rituals.
Pundit Hero activation
A live station in-store activation where participants commentate on local football scenarios and share their punditry skills online.
On-ground coverage
Captured the launch of Nike's Chamber of Rituals through editorial style videography and photography, documenting the passion, rituals and energy of football culture with launch ready assets delivered at the pace of the event.
Client: Nike
Agency: Ballsy
Creative Directors: VJ Anand, Eddy Lim
Creatives: Ziwei Koh, Micah Tan, Azlan Tengku, Engtat leu