Flex As You Go with Under Armour SlipSpeed™ Mega
The Under Armour SlipSpeed™ Mega is the shoe that doesn’t just do one thing. It lets you switch easily between 2 modes. It lets you go from one world to another within the day. It flexes to meet your every need, without missing a beat. We’re connecting a generation that juggles more than one life, with the only shoe with two modes.
Our campaign idea heroes the SlipSpeed™ Mega’s ability to switch between modes, allowing you to go from an activity that’s CHILL (think vibey film photo walks) to one that’s NO CHILL (sweating it out at the gym). The look and feel of our campaign expresses the edge, attitude, and style of our audience. With a flexible shoe like the SlipSpeed™ Mega, Gen Zs can flex their lives.
To amplify the campaign, the brand partnered with creators across regions as they showed how they can flex between multiple worlds with the SlipSpeed™ Mega.
Client: Under Armour
Agency: VaynerMedia APAC
Creative Directors: Lay JY, William Beale, Rachel Hoo
Art: Siokkan Chow, Azlan Tengku, Selina Tan
Copy: Issel Jayme, Andrea Raeburn