GXBank: Sepoket Impian
Batik Motifs & character design
A campaign that introduces GXBank to Malaysians, we wanted to reach Malaysians not just as a bank, but as a bank that champions the aspirations of all Malaysians from all walks of life. As a brand launch, we wanted to stray away from being too corporate and lean towards the cultural elements that Malaysians are familiar with. We wanted to create a face, voice and story that Malaysians would be willing to listen to and resonate.
What started as a breaker slide during the pitch…
Evolved into xxxxx
We didn’t just stop there. It was also brought to life in the film
We leveraged this opportunity by creating contextualised social assets that Malaysians would resonate during CNY
Client: GXBank Malysia
Agency: VaynerMedia APAC
Creative Directors: Lay JY, Candice Chhoa
Art: Azlan Tengku, Gab Bernal, Selina Tan
Copy: Andrea Raeburn, Emillio Rodrigues, Nikmat Hashim
Creators: Renee Oon