DORITOS ON YOUR #FYP

We kickstarted the @DoritosAU tiktok page from scratch. Social is all about speed so… Every week, 2 hours per day on our #timesheets, we brainstormed and created (at least) 5 content pieces. But the work goes beyond. Weekends were spent doomscrolling and looking out for culturally relevant insights where Doritos to be a part of, uncovering and discovering platform hacks and basically cracking the art of the algorithm. Social is alotttttt of experimentation and requires the grit and just-do-it spirit. You learn and grow, and we certaintly did (most of the time, organically).

Strategic approach:
The brief was simple. Make Doritos Australian as f***. A brand that resonates with Australians. Our mission was not to create branded ads — the tiktok crowd is allergic to that. Doritos should be fun, and light — like a snack! So we made sure it was never too serious and always bite-sized. We wanted to create a vibe and a feeling. We wanted to add personality to the triangle that would make Australians crave for more. We wanted to create content pieces with true intent that targets different ranges of cohorts, but with the same energy and personality.

And so we did. From ground zero to 95.6K followers (as of 2026).