Subway Presents: Cheesechella
A Regional 360 social campaign born out of our crave for good food and music — Lockdown COVID forced everyone to be at home, away from the concerts and music festivals. But that did not stop us from dropping a virtual one in conjunction of the long-awaited drop of our new Cheesechella sub.
2 Countries, 8 artists. 1 livestream.
Leading up to the main event, We made sure everyone WAS INVITED — both outdoors and on social.
Client: Subway
Agency: VaynerMedia APAC
Creative Directors: Lay JY, William Beale
Art: Aida Sa’ad, Azlan Tengku, Sharonna Wai
Designers: Jenelle Follosco, Si Qi Tan
Copy: Raun Anand
Creators: Ziwei Koh, Justin Tan, Shaun Aik